Apple's
latest ad campaign is all
about plucking heartstrings,
and the company has now succeeded twice in a row. On Thursday, it
released "Music Every Day" on YouTube, a one-minute
commercial that wistfully highlights the iPhone's claimed role as the
most popular phone for listening to music on the go. Unlike "Photos
Every Day," the
company's previous commercial, it's not clear where Apple gets the
statistic, but it's not much of a surprise either. If you add up all
the iPhones in the world, it likely counts as the most popular phone
in a whole variety of ways, not least of which the one that involves
iTunes and those signature white earbuds.
That
aside, though, the commercial is as elegant and moving a commercial
as you might hope. If you haven't already, you can watch it
immediately below.
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